Online Marketing in AI | PGPM | Executive Diploma

About Marketing in AI Course

The Executive Diploma in Marketing in AI by LIBA is tailored for modern marketers, brand strategists, and business professionals aiming to master digital and AI-powered marketing practices. This program combines the foundations of marketing with emerging technologies to help learners develop data-driven, personalized, and scalable marketing strategies.

Participants will explore the intersection of marketing and artificial intelligence, covering consumer analytics, campaign automation, branding, content strategy, and digital advertising. The course emphasizes actionable insights using real-time tools and marketing analytics platforms.

On successful completion, learners will be able to plan and execute intelligent marketing campaigns, analyze customer behavior with AI tools, and optimize marketing ROI across digital and offline channels.

Course Description

The "Marketing in AI" Executive Diploma program explores topics such as customer segmentation, predictive marketing, brand positioning, AI-based personalization, MarTech platforms, and campaign performance analytics. The curriculum blends theory with case-based learning and hands-on experience in tools like Google Analytics, Meta Ads, HubSpot, and ChatGPT for marketing content.

Learning Outcomes

Graduates of this program will have the knowledge and skills to:

Design and implement AI-driven marketing strategies tailored to business goals and customer insights.
Use tools like Google Analytics, HubSpot, and AI platforms to automate and personalize campaigns.
Apply data analytics for segmentation, targeting, and performance tracking across customer journeys.
Create persuasive content and branding narratives using AI-powered generation tools.
Leverage social media marketing, influencer strategies, and SEO to increase brand visibility.
Evaluate ROI and key performance indicators (KPIs) using dashboard and visualization tools.
Understand consumer behavior using predictive modeling, heatmaps, and journey mapping.
Use marketing automation platforms to enhance lead nurturing and customer engagement.
Interpret legal, ethical, and privacy considerations in AI-enabled marketing environments.
Build real-world campaign projects with mentorship, peer review, and expert feedback.

Curriculum

The Executive Diploma in Marketing in AI offers a dynamic curriculum that blends traditional marketing principles with modern AI applications. The program includes modules on branding, digital marketing, customer analytics, CRM, campaign automation, and ethical marketing. Structured on a credit-based academic framework, the course includes hands-on assignments, marketing simulations, and analytics dashboards to prepare learners for real-world applications. Capstone projects involve building full-funnel marketing strategies with AI integrations. A minimum GPA of 3.00 is required for successful completion. Foundational concepts may be waived for participants with relevant academic or industry background. The program encourages collaborative learning, live case studies, and access to marketing labs.

Term 1

Managing Marketing in the Al driven world — Basics
Al driven Strategic Marketing
Mapping Consumer Journey through Al
Al driven Marketing Analytics
Marketing Research powered by Al
Driving Sales through Al

Term 2

Al for Managing Services
Enhancing Digital Marketing Effectiveness through Al
Retailing in the Al era
Al driven Product Management
Data-driven Customer Management and Al
Ethical Issues in Al driven Marketing
Capstone Project

Eligibility

Academic Criteria

Bachelor’s degree in Business, IT, Statistics, Engineering, or a related field.
Minimum of 50% aggregate marks (Relaxation for reserved categories as per guidelines).
Valid scores in entrance exams such as CAT, XAT, GMAT, or institute-specific tests.

Who Can Apply

Professionals seeking to enhance analytics and management skills.
Graduates interested in data-driven decision-making.
IT, Finance, and Business professionals transitioning into analytics roles.
Entrepreneurs and Consultants in Business Analytics.

Admission Process

Online Application Submission.
Entrance Exam Scores Evaluation.
Personal Interview & Business Case Discussion.
Final Admission Offer based on overall assessment.

Course Fees & Program Info

Executive Diploma – Marketing in AI

Course Fee

₹1,50,000

Payable in installments

Registration Fee

₹944

Non-refundable

Duration

11 Months (2 Terms)

Fully online, flexible format

Key Focus Areas

AI in Marketing, Digital Campaigns, Customer Analytics, Brand Strategy

Designed for marketers seeking to drive brand growth and digital performance through AI and analytics

Apply Now

Selection Process

Step 1

Complete your Application

Complete your application and submit the required details. The Admissions Committee will then review your application which includes your work experience & educational background.

Step 2

Get Shortlisted & Receive your Offer Letter

Upon qualifying, an Offer Letter will be sent to you confirming your admission to the Executive Post-Graduate Diploma in Bussinnes Analysis Management.