Online Strategic Selling & Sales Management

About Strategic Selling & Sales Management Course

The Executive Diploma in Strategic Selling & Sales Management by LIBA is tailored for professionals looking to elevate their sales careers through structured strategies, analytics, and leadership capabilities. This program equips learners with tools to manage sales teams, close complex deals, and drive revenue growth in competitive markets.

Participants will learn core concepts such as sales funnel design, lead generation, customer relationship management (CRM), negotiation strategies, sales forecasting, and performance tracking. Emphasis is placed on real-world case studies, customer-centric approaches, and AI-enabled sales tools.

On successful completion, participants will be ready to lead sales initiatives, manage key accounts, and leverage data and digital tools for high-impact selling across B2B and B2C sectors.

Course Description

The "Strategic Selling & Sales Management" Executive Diploma offers a deep dive into both tactical selling and high-level sales strategy. Key topics include sales pipeline optimization, buyer behavior analysis, territory planning, channel management, sales enablement, and the integration of AI in the sales process. The course is built to sharpen negotiation, presentation, and closing skills using CRM and sales engagement platforms.

Learning Outcomes

Graduates of this program will have the knowledge and skills to:

Build and manage a high-performing sales strategy aligned with business objectives.
Apply strategic selling techniques to manage complex and high-value deals.
Use CRM tools such as Salesforce, Zoho, or HubSpot for customer tracking and relationship building.
Develop effective prospecting, pitching, and closing approaches using data and analytics.
Analyze buyer behavior and customize selling strategies for different personas and industries.
Implement sales training and performance metrics for team development and leadership.
Forecast revenue, manage sales territories, and evaluate pipeline health with precision.
Apply AI tools for lead scoring, customer segmentation, and sales prediction.
Integrate digital selling, social selling, and virtual presentation tools in modern sales environments.
Complete live sales simulation projects, role plays, and practical assessments for hands-on experience.

Curriculum

The Executive Diploma in Strategic Selling & Sales Management offers a curriculum that blends traditional selling techniques with modern tools and data-driven practices. Topics include B2B and B2C selling strategies, key account management, negotiation and influence, sales funnel analytics, and customer journey optimization. The program is delivered in a credit-based format and includes sales roleplays, CRM labs, market simulations, and real-time assignments. Learners are expected to maintain a GPA of 3.00 or above for certification eligibility. The course is ideal for business development professionals, sales executives, territory managers, and aspiring sales leaders seeking to upskill for strategic roles.

Term 1

Strategic Selling - Fundamentals
Sales Process and Methodologies
Sales Planning & Budgeting
Territory Management
sales Negotiation & Closing Techniques
Sales Forecasting & Performance Metrics

Term 2

Strategic Account Management
sales Leadership & Team Management
Sales Analytics
Digital Selling
Al for data-driven Selling
Ethical & Legal Aspects in Selling
Capstone Project

Eligibility

Academic Criteria

Bachelor’s degree in Business, IT, Statistics, Engineering, or a related field.
Minimum of 50% aggregate marks (Relaxation for reserved categories as per guidelines).
Valid scores in entrance exams such as CAT, XAT, GMAT, or institute-specific tests.

Who Can Apply

Professionals seeking to enhance analytics and management skills.
Graduates interested in data-driven decision-making.
IT, Finance, and Business professionals transitioning into analytics roles.
Entrepreneurs and Consultants in Business Analytics.

Admission Process

Online Application Submission.
Entrance Exam Scores Evaluation.
Personal Interview & Business Case Discussion.
Final Admission Offer based on overall assessment.

Course Fees & Program Info

Executive Diploma – Strategic Selling & Sales Management

Course Fee

₹1,50,000

Payable in installments

Registration Fee

₹944

Non-refundable

Duration

11 Months (2 Terms)

Fully online, flexible format

Key Focus Areas

Strategic Selling, CRM Tools, Sales Forecasting, Key Account Management

Designed for professionals seeking to lead sales teams and drive growth through structured strategies and digital tools

Apply Now

Selection Process

Step 1

Complete your Application

Complete your application and submit the required details. The Admissions Committee will then review your application which includes your work experience & educational background.

Step 2

Get Shortlisted & Receive your Offer Letter

Upon qualifying, an Offer Letter will be sent to you confirming your admission to the Executive Post-Graduate Diploma in Bussinnes Analysis Management.