Online PGDM in Business Analytics Management

About Business Analytics Management (PGDM) Course

The Business Analytics specialization in PGDM is designed to equip professionals with advanced analytical skills, strategic decision-making abilities, and expertise in leveraging data for business growth. This program integrates core management principles with specialized analytics techniques, covering key areas such as predictive modeling, machine learning, big data analytics, and business intelligence.

Participants will develop expertise in data-driven decision-making, statistical analysis, data visualization, and AI-driven business strategies. The curriculum is structured to enhance critical thinking, problem-solving, and hands-on experience with industry-standard analytics tools, enabling graduates to drive digital transformations in organizations.

By the end of the program, learners will be proficient in business intelligence, data mining, and performance optimization, preparing them for leadership roles in industries such as finance, marketing, healthcare, retail, and technology-driven enterprises.

Course Description

The "Business Analytics" PGDM program is designed to provide in-depth knowledge of data analytics, statistical modeling, and AI applications in business. Participants will explore critical areas such as data-driven decision-making, financial analytics, customer analytics, and operational efficiency. The program integrates theoretical learning with real-world case studies, ensuring professionals gain practical exposure in analyzing and optimizing business processes.

Learning Outcomes

Graduates of this program will have the knowledge and skills to:

Develop expertise in business analytics, data visualization, and predictive modeling.
Apply data-driven decision-making techniques to optimize business processes and strategy.
Utilize machine learning, AI, and statistical techniques to extract meaningful insights from complex data.
Master business intelligence tools such as Power BI, Tableau, and SQL for data analysis.
Understand data governance, ethical considerations, and compliance in analytics-driven decision-making.
Implement financial analytics to assess business performance, investment strategies, and risk management.
Enhance marketing and customer analytics through data segmentation, sentiment analysis, and trend forecasting.
Leverage big data technologies and cloud computing solutions for scalable business operations.
Apply analytical thinking to solve real-world business challenges across various industries.
Gain hands-on experience through industry projects, internships, and case studies.

Curriculum

The Post Graduate Program in Management (PGPM) with a specialization in Business Analytics follows a structured curriculum that integrates core management principles with specialized analytics coursework. The program is designed to equip students with the necessary expertise to navigate the complexities of data-driven decision-making, predictive modeling, machine learning applications, and business intelligence. Students must maintain a cumulative grade-point average of 3.00 or higher to meet graduation requirements. The curriculum follows a credit-based system, ensuring a balance between theoretical learning and hands-on practical experience in analytics-driven business environments. All course prerequisites must be completed before enrolling in advanced subjects, as per the program’s academic guidelines. Certain foundational courses may be waived for students with prior academic experience in business analytics. Advanced coursework can be pursued once prerequisites are met, ensuring a structured and progressive learning journey tailored to industry needs.

Term 1

Core Foundations of Management

Establishing fundamentals across essential management disciplines.

Organizational Behaviour
Managerial Economics
Financial Accounting
Quantitative Techniques
Marketing Management

Term 2

Managerial Skill Development

Applying core concepts to real-world business decision-making.

Operations Management
Business Communication
Cost & Management Accounting
Business Ethics & Corporate Governance
Human Resource Management

Term 3

Specialization & Industry Integration

Deeper learning through electives and applied learning experiences.

Strategic Management
Electives in chosen specialization (e.g. Analytics, Finance, Marketing)
Case Study-Based Learning
Live Webinars & Guest Lectures
Peer Collaboration Projects

Term 4

Capstone & Career Preparation

Experiential learning and leadership readiness through industry-focused tasks.

Capstone Project
Industry Internship
Entrepreneurship and Innovation
Leadership Development
AICTE-Compliant Exit Requirements

Eligibility

Academic Criteria

Bachelor’s degree from a recognized university.
Minimum of 50% aggregate marks.
Equivalent professional qualifications are also accepted.

Who Can Apply

Working professionals seeking career advancement in management.
Graduates aspiring for leadership roles in business domains.
Individuals interested in flexible, high-quality business education.

Admission Process

Submit Online Application with Statement of Purpose.
Participate in Screening Call with LIBA Online Program Committee.
Receive Offer Letter if shortlisted.
Secure admission by paying the program fee.

Course Fees & Program Info

PGDM – Business Analytics Management

Course Fee

₹3,50,000

Payable in installments

Registration Fee

₹3,100

Non-refundable

Duration

2 Years (4 Terms)

Fully online, flexible format

Key Focus Areas

Analytics, AI, Machine Learning, Business Intelligence

Industry-relevant and skill-driven modules

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Selection Process

Step 1

Complete your Application

Complete your application and submit the required details. The Admissions Committee will then review your application which includes your work experience & educational background.

Step 2

Get Shortlisted & Receive your Offer Letter

Upon qualifying, an Offer Letter will be sent to you confirming your admission to the Executive Post-Graduate Diploma in Bussinnes Analysis Management.