PGDM in Marketing Management | The Complete Online Program

About Marketing Management (PGDM) Course

The Marketing Management specialization in PGDM is designed to provide professionals with a comprehensive understanding of marketing strategies, consumer behavior, and market dynamics. This program explores how to create and execute effective marketing strategies across various industries. Students will learn to leverage both traditional and digital marketing techniques to engage customers and drive business success. In today’s highly competitive market, businesses need marketers who can understand and predict consumer needs. This specialization focuses on market research, branding, advertising, and customer relationship management.

Moreover, the program addresses emerging trends in digital marketing, including social media marketing, search engine optimization, and influencer marketing. Students will also gain insights into managing a brand and utilizing data analytics to improve decision-making. As global businesses evolve, marketers must stay ahead of market changes, making this specialization ideal for future leaders in the marketing field.

Course Description

This course covers a broad spectrum of marketing topics such as consumer behavior, market research, branding, and digital marketing. It provides practical insights into designing marketing campaigns, managing customer relations, and leveraging data analytics to optimize marketing strategies. The curriculum is designed to prepare students for leadership roles by focusing on practical applications of marketing theories, ensuring that they are ready to take on the challenges in the ever-evolving marketing landscape.

Learning Outcomes

Graduates of this program will have the knowledge and skills to:

Develop expertise in consumer behavior analysis and market segmentation strategies.
Master the creation of integrated marketing campaigns across digital and traditional platforms.
Gain proficiency in using data analytics for marketing decision-making and campaign optimization.
Understand branding, advertising, and customer relationship management strategies for market success.
Apply strategies to effectively manage a brand and leverage market research to drive marketing innovation.
Enhance problem-solving and critical thinking skills by addressing real-world marketing challenges.
Learn how to measure and analyze the ROI of marketing campaigns to improve overall performance.
Understand the role of digital marketing tools, including SEO, content marketing, and social media in business growth.
Master the use of marketing metrics and KPIs to evaluate the success of marketing strategies.
Acquire leadership skills to manage marketing teams and execute successful marketing strategies at scale.

Curriculum

The Marketing Management curriculum focuses on developing the skills required to thrive in the dynamic marketing environment. The program covers essential topics such as consumer behavior, branding, digital marketing, and market research, providing a comprehensive understanding of marketing strategies. Students will study marketing analytics, advertising, social media marketing, and content strategy. The curriculum includes core courses on brand management, marketing communication, and customer relationship management. Specialized modules will focus on international marketing, data analytics, and emerging digital marketing trends, ensuring graduates are equipped with cutting-edge skills. Practical learning is emphasized through case studies, industry projects, and marketing simulations. Students will develop expertise in devising marketing strategies, executing campaigns, and measuring performance. By the end of the program, graduates will be well-prepared for senior marketing roles in various sectors, including advertising, retail, and digital marketing, and will be able to drive growth through innovative marketing strategies.

Term 1

Foundations of Marketing Management

Introduction to marketing fundamentals, strategies, and consumer behavior.

Principles of Marketing
Consumer Behavior Analysis
Branding & Product Management
Marketing Research & Data Analytics
Digital Marketing Strategies

Term 2

Advanced Marketing Strategies

Exploring advanced techniques in marketing, strategic planning, and global marketing.

Strategic Marketing & Brand Positioning
Global Marketing & Market Expansion
Customer Relationship Management
Social Media Marketing
Sales & Distribution Strategies

Term 3

Digital Marketing & Analytics

Exploration of digital marketing techniques, SEO, SEM, and content strategies.

Digital Marketing Platforms
Search Engine Optimization (SEO)
Content Marketing Strategies
Email Marketing & Automation
Data Analytics in Marketing

Term 4

Capstone Project & Industry Internship

Hands-on experience with real-world marketing challenges and internships.

Industry Internship (Marketing Strategy & Management)
Capstone Project: Brand Strategy Development
Market Research & Consumer Insights
Corporate Marketing Strategy
Digital Marketing Campaign Implementation

Eligibility for Marketing Management

Academic Criteria

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 50% aggregate marks (Relaxation for reserved categories as per guidelines).

Who Can Apply

Marketing professionals looking to enhance strategic and leadership skills.
Graduates aspiring to enter the marketing and advertising industries.
Business owners looking to expand their marketing knowledge.
Professionals transitioning from other fields into marketing roles.
Entrepreneurs and consultants in the marketing industry.

Admission Process

Online Application Submission.
Entrance Exam Scores Evaluation.
Personal Interview & Marketing Strategy Discussion.
Final Admission Offer based on overall assessment.

Course Fees & Program Info

PGDM – Marketing Management

Course Fee

₹3,50,000

Payable in installments

Registration Fee

₹3,100

Non-refundable

Duration

2 Years (4 Terms)

Fully online, flexible format

Key Focus Areas

Analytics, AI, Machine Learning, Business Intelligence

Industry-relevant and skill-driven modules

Apply Now

Selection Process

Step 1

Complete your Application

Complete your application and submit the required details. The Admissions Committee will then review your application which includes your work experience & educational background.