Executive Diploma in Marketing in the AI Era
Discover how artificial intelligence is transforming modern marketing through data-driven insights, personalised customer experiences and smarter campaign strategies. Develop practical knowledge of AI-powered marketing tools to improve decision-making, customer engagement and marketing effectiveness — with no programming or coding skills required.
Flexible learning for your professional journey
Duration
11 Months
Executive Diploma
Eligibility
Bachelor's Degree
Minimum 50% marks
Learning Mode
On-Campus
In-person classes at LIBA
Total Fee
₹1,28,428
Programme fee
Intake
July 2026
Cohort intake
The LIBA Advantage
Why Choose LIBA?
A legacy of academic excellence, ethical leadership, and a globally connected management education community.
AICTE Approved
Develop practical AI-powered marketing skills to understand consumer behaviour, personalise customer experiences and improve marketing strategies and campaign effectiveness.
Jesuit Heritage
A legacy since 1979 rooted in ethics, leadership, and academic rigour.
SAQS Accreditation
International quality benchmarks for management education.
Harvard Case Method
Case-based learning for analytical thinking and decision-making.
Global Alumni Network
Professional connections across industries and communities.
Chennai Campus Immersion
Optional campus experiences for networking and collaboration.
Learn. Lead. Make an Impact.
More Than a
Management Education
A community built on academic excellence, ethical values, and meaningful connections.
Is This Programme for You?
Who Should Apply?
Designed for marketing professionals, business owners and aspiring marketers who want to use AI tools to understand customers, improve marketing strategies and create more effective campaigns.
Marketing Professionals
Marketing executives and managers looking to explore AI-powered tools for campaign planning, customer engagement, market research and data-driven marketing decisions.
Startup & Small Business Owners
Entrepreneurs who want to incorporate AI tools into marketing campaigns, understand customer preferences, improve targeting and make better use of their marketing resources.
Sales & Customer Experience Professionals
Professionals interested in understanding buyer behaviour, mapping customer journeys, personalising customer interactions and improving sales and customer engagement strategies with AI.
Aspiring Marketing Professionals
Individuals who want to build their understanding of modern marketing, consumer behaviour and AI-enabled marketing practices. No programming or coding skills are required, according to the programme description.
Academic Qualification
Confirm admission criteria with LIBA
Marketing Experience
Ask admissions about experience requirements
Start Your Journey
Contact LIBA admissions for official eligibility and application details.
Programme Curriculum
From Marketing Fundamentals to AI-Powered Strategy.
Explore how artificial intelligence is transforming strategic marketing, consumer insights, campaign effectiveness and customer management through practical, data-driven learning.
SEMESTER 01
AI Marketing Foundations
Build a foundation in AI-driven marketing strategy, consumer behaviour, marketing analytics, research and sales.
Subjects & Learning Areas
Meet Our Faculty
Learn from Distinguished Educators
Experienced educators and industry leaders guiding future business professionals.
Prof. Kishore Kunal
Professor & Dean
Online Education Initiatives
Dr. Ramprakash K.R
Assistant Professor
LIBA Online Learning
Dr. R. Arun Prasad
Assistant Professor
Online Learning
Dr. Vikash Kumar
Associate Professor
Financial Practices - LIBA Online Learning
Career Opportunities
Explore potential career pathways in marketing strategy, digital campaigns, customer insights and AI-powered marketing. Apply your learning to understand consumer behaviour and support more informed marketing decisions.
Marketing Executive
Marketing Manager
Explore marketing strategy, campaign planning, market positioning and the use of AI-enabled insights to support marketing decisions.
Digital Marketing
AI Marketing Specialist
Discover how AI tools can support digital campaigns, content personalisation, audience targeting and campaign performance analysis.
Marketing Analyst
Customer Insights
Develop an understanding of consumer behaviour, marketing analytics, customer segmentation and data-informed marketing decisions.
Professional Development
Build Your Marketing Expertise
Strengthen your understanding of AI-powered marketing, customer engagement and data-driven strategy to explore evolving opportunities across the marketing landscape.
AI Marketing Skills
Understand AI tools and their applications in marketing.
Customer Engagement
Explore personalisation and customer journey insights.
Data-Driven Strategy
Use marketing insights to inform campaigns and decisions.
These are illustrative career pathways, not guaranteed job outcomes or promotions. Actual opportunities depend on prior qualifications, experience, demonstrated skills and employer requirements. The programme does not guarantee specialist-role eligibility.
Fees & Payment Options
A transparent fee structure designed to support your professional growth.
Total Programme Fee
₹1,28,428
Total programme investment
Registration Fee
₹2,500
Fee Breakdown
Programme payment information
Registration Fee
Initial registration
₹2,500
Total Programme Fee
Complete programme
₹1,28,428
Corporate Reimbursement
For eligible employer claims
Please contact the admissions team for the detailed payment schedule and applicable fee terms.
How to Join
Admission Process
Four simple steps to begin your admission journey.
STEP 01
Online Registration
Submit your registration details online.
STEP 02
Counselor Contact
Connect with an admissions counselor.
STEP 03
Documents Verification
Submit documents for verification.
STEP 04
Admission Approval
The candidate recives the offer letter.
Swipe to view all steps
Keep Your Documents Ready
ID proof, Bachelor's degree certificate, academic transcripts, passport-size photograph, and updated resume.
Answers
Frequently Asked Questions
Find answers about the Executive Diploma in Marketing in the AI Era, including programme duration, eligibility, curriculum, learning experience, fees and career opportunities.
What is the Executive Diploma in Marketing in the AI Era?
The Executive Diploma in Marketing in the AI Era at LIBA explores how artificial intelligence is transforming modern marketing. The programme covers AI-driven marketing strategy, consumer behaviour, marketing analytics, digital marketing and customer management to help learners understand how AI tools can support marketing decisions and campaign effectiveness.
What is the duration of the programme?
The stated programme duration is 11 months. Contact the LIBA admissions team to confirm the current batch commencement date, academic calendar and programme schedule.
Who can apply for this programme?
The programme may be relevant to marketing professionals, startup and small business owners, sales and customer experience professionals, and individuals interested in AI-enabled marketing. Applicants should confirm the current academic eligibility criteria and any additional admission requirements directly with LIBA.
Do I need programming or coding skills to join?
No programming or coding skills are required according to the programme information provided. The focus is on understanding marketing applications of AI, using relevant tools and evaluating how AI can support marketing decisions. Confirm any specific technical requirements with LIBA before applying.
What topics are covered in the curriculum?
The supplied curriculum covers managing marketing in the AI-driven world, AI-driven strategic marketing, consumer journey mapping, marketing analytics, AI-powered marketing research, sales, service management, digital marketing, retailing, product management, customer management and ethical issues in AI-driven marketing. A capstone project is also listed. Refer to the official curriculum for the final subject structure.
What are the class timings and learning mode?
For the weekday format, the stated schedule is Monday through Thursday, from 6:45 PM to 8:30 PM. Confirm the learning mode, campus arrangements and final timetable for your intended batch with the LIBA admissions team.
What is the programme fee?
The stated programme fee is ₹1,28,428. Contact LIBA to confirm the final fee payable, whether applicable GST or registration charges are included, and the available payment options and deadlines.
Is the programme available on weekends?
Programme information indicates weekday and weekend formats. The weekend schedule provided is Saturdays from 5:00 PM to 8:30 PM and Sundays from 9:00 AM to 1:30 PM. Availability may depend on the batch, so confirm the format and schedule with LIBA.
What career opportunities can this programme support?
Relevant pathways may include marketing executive, digital marketing professional, campaign coordinator, marketing analyst and customer insights roles. The skills explored may also be useful to business owners and professionals who manage marketing activities. Actual opportunities depend on prior qualifications, experience, demonstrated skills and employer requirements. The programme does not guarantee employment or promotion.
What certificate will I receive after completion?
The programme is presented as an Executive Diploma in Marketing in the AI Era. Please confirm the exact certificate title, awarding institution, completion criteria and certificate issuance process with LIBA before enrolling.
Still Have Questions?
Speak with the LIBA admissions team to clarify eligibility, programme schedules, fees and the application process.
Contact AdmissionsTake The Next Step
Get Programme Details
Fill in your details to receive programme information and the prospectus.
Need help? Contact our admissions team
Your Next Career Starts Here.
Explore how artificial intelligence is transforming modern marketing with LIBA’s Executive Diploma in Marketing in the AI Era. Develop your understanding of AI-powered marketing strategies, consumer behaviour, data-driven insights and personalised customer experiences to enhance marketing effectiveness.
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